When it came time to refresh their website, we needed to find a way to express not only their extensive catalog of rental items, but also their ability to design trendy, beautiful events.
Event Essential’s website refresh was a true example of Form Following Function. The entire website is a visual showcase for their custom-designed events.
Refreshing a brand is always a tricky tightrope walk, you can’t take them in a completely new direction without potentially alienating current customers but at the same time it’s much more difficult to attract new clientele with a stagnant brand.
Showcasing Event Essentials work, coupled with an updated color palette and a trendy layout helped bridge the gap between the old and new while still maintaining functionality by seamlessly integrating their third party catalog software.